Authentic Western Store in Fruita, CO

Items that are truly one of a kind are hard to find, but these treasures aren't so far away when you come to The Cowboy Mercantile. As a locally owned and operated western store, residents of Fruita, CO, can depend on us for the best western apparel, horse tack, and home-made bakery and farm goods. Bring in the whole family and experience the Wild West!

About us

You’re Local One-Stop Shop

Whether you’re shopping for a gift or for yourself, we welcome you to our western store with open arms. You name it, we have it—from locally crafted home decor and beautiful jewelry to soft soaps and moisturizing lotions. Count on us to cater to your horse with grooming supplies, saddles, halters, and breast collars.

Meet Our Team

Give us a visit

The Cowboy Mercantile is more than just a western store. We foster a welcoming atmosphere and love to build relationships with our customers. Our friendly staff will assist you in finding what you’re shopping for and make helpful suggestions if you need a bit of guidance. With expertise and horse knowledge like ours, your experience shopping for supplies will be effortless and enjoyable.

The next time you need stylish western apparel or high-quality horse saddles, turn to our team. Your friends at The Cowboy Mercantile have exactly what you desire for an unbeatable price. We encourage you to come into our western store and see for yourself. We love to chat with our regular local customers and new ones alike!
Quality Horse Supplies
We’re the one-stop western store for you and your horses’ needs. We carry top-tier horse grooming brands, such as Cowboy Magic® and Shapley’s®. Your horse will be smelling fresh and clean in no time when you use our horse scrubbers, shampoo, and body shine. When it comes to our saddles, we provide options that are lightweight, strong, and made with high-quality leather.
Local Farm Products
Our staff strongly believes local businesses are the backbone of our country, which is why we support them. Loyal customers of ours love our home-grown delicious Pear Blossom Farms® sauces and fruit syrups. Do you have a sweet tooth? Be sure to try one of our tasty pies or blueberry bread.
Trendy Western Apparel
Whether you want a new pair of blue jeans or a stunning belt, your whole family will find something at The Cowboy Mercantile. As an authentic western store, we want you to make a fashion statement when you sport our Cowgirl Tuff Company®, Tim Haul®, and Roper® brands. Our wide selection is practically endless, so we promise you’ll find an outfit to suit your style.